They can help you identify opportunities, track progress, and optimize your content for better visibility. SEMRush and Ahrefs are the two best SEO tools on the market today. If you’re running a WordPress site, I strongly recommend installing the Yoast SEO plugin. For use-case-specific SEO needs, you can use Screaming Frog for crawling and audits, and Pitchbox for link-building outreach.
Unlock Even More SEO Tools
Let’s say GSC data shows some of my key pages have low click-through rates (CTRs). I can check the title tags and meta descriptions alongside that data in Screaming Frog to see if I can improve them. This lets me see not just technical SEO data, but also how users interact with my pages and how they perform in search—all in one place.
- There’s a lot of data to digest, and beginners might feel overwhelmed at first.
- As your business expands and your SEO goals evolve, you may find the need to invest in a paid SEO tool.
- PlePer is a local SEO management software with tools for analyzing and managing Google Business Profiles (GBP).
- Its balanced feature set covers all major SEO needs without the complexity and cost of enterprise platforms, making it ideal for growing companies with limited marketing teams.
Identify keywords within striking distance
Check what version of HTTP your server is on and whether there are any external connections on your URL with this tool. SEO Anomaly Advanced users can customize their files with Robots.txt Generator as well. Once identified, you can copy all bad links to your clipboard with one click. Discover HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more with Screaming Frog SEO Spider.
ERank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly. And Yoast WooCommerce SEO automates key technical elements like schema and sitemaps, so store owners can focus on content.
Local SEO & Citation Management
All-in-one tools are great for those who want a comprehensive view of their SEO efforts. These tools combine various functionalities, making it easier to manage multiple aspects of SEO in one place. Quick Sprout publishes original work by writers in the B2B space. All reviews are edited and fact-checked internally before publication. We will never gate an article or ask our readers to pay for our content.
Ubersuggest is best for small businesses and individuals managing up to 15 websites. I recommend you get started with the Free plan, then upgrade to a paid plan for extra SEO punch (starting at $299/year). Check My Links is a Google Chrome extension that ensures your links on both internal and external web pages work. For instance, if you were to search for a term on Wikipedia, Check My Links could tell you how many links that Wikipedia page has and how many of those links are broken.